Friday, October 19, 2012

Teens Stay Safe Behind the Wheel

As parents there are many many concerns when you have kids and when they get behind a wheel of an automotive vehicle. This is why Toyota and Discovery Education today announced that the Toyota Teen Driver Video Challenge and Toyota Teen Driver Educators’ Challenge are now open for entries. These challenges invite teens and their teachers to share their most creative ideas to help promote teen safe driving habits.  Entries for both programs are due by Feb. 14, 2013.

Research shows that 35% of all teen deaths are a result of car crashes -- more than cancer, suicide, heart disease and homicide combined. To address this challenge, Toyota and Discovery Education teamed up in 2010 to create Toyota Teen Driver, a comprehensive program and online destination providing safe-driving tools and resources to educators, students and parents.

“At Toyota, we are deeply committed to the notion that everyone deserves to be safe,” said Patricia Salas Pineda, Toyota’s group vice president of National Philanthropy and the Toyota USA Foundation.  “We are glad to be working with Discovery Education to bring critical safety information to schools and students across the country.  This is an important commitment for Toyota and a vital part of our efforts to help ensure that drivers and passengers are safe at every phase of life.”

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