Scion launched its new program, Motivate, targeting young entrepreneurs in the creative arts community with chances to win a personal business mentor, $10,000 and a Scion vehicle to promote career success. Building on the recently launched Scion “What Moves You” brand campaign, applicants between the ages of 18 and 35 are invited to submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals.
Applications are accepted beginning today at www.scion.com/motivate until Jan. 31, 2013, or until 5,000 applications have been received. 50 semi-finalists will be selected to attend a three-day workshop with industry leaders to learn essential skills they can use to improve their businesses. Top winners have their choice of any Scion vehicle as part of the prize package. Runners-up each will be given a $1,000 grant.
The Motivate program will be supported with TV, print and online ads that begin appearing today on key lifestyle- and business-targeted media platforms across the country. Watch the Motivate TV spot by visiting:http://www.youtube.com/v/Y3e70cXkttM. Full contest rules and restrictions are available at www.scion.com/motivate.